When I set up Natural Fitness Ltd in 2003 offering personal training, I knew from experience that I needed to be able to offer clients that something extra. I was well aware that nutrition was an important ingredient in the mix of what is now an extremely successful business.

The main challenge anyone faces when embarking on a fitness campaign is keeping motivated and eating a diet to sustain a tailor made training programme.

After each training class it is important to re-energise yourself and teach yourself the values of how nutrition is so important.

Having researched protein bars, cereal bars and every kind of bar I could find, I felt that there was a gap in the market place - and that is where ‘The Buzz’ energy bars came into being.